01

Higher Education

As a writer, I enjoy finding the heart and story behind technical or complicated subjects. So I was thrilled to write about Dr. Eric Olson, a researcher at UT Southwestern whose cutting-edge work could help save the lives of hundreds of young people. High-impact stories are easy to find in higher education, and I’ve also contributed several pieces highlighting the accomplishments of leaders, students, and professors in the Cox Business School at SMU.

02

Money and Mindset

I worked with a team of writers, videographers, and designers on a Truist Financial program aimed at boosting financial confidence and mental well-being. (Unsurprisingly, those two things usually go hand in hand!) We created articles, videos, and interactive tools designed to inspire and educate Truist clients. We shared tips on building strong money habits in a monthly newsletter sent to thousands of subscribers. We also scripted and produced a “Money and Mindset” podcast that regularly ranked in the top 10% of the most-followed personal finance podcasts on Spotify. Our “How I…” series shared the true stories of people who worked hard to overcome both financial and emotional challenges. As part of a separate “Care” campaign for Truist Financial, my team developed videos, feature stories, and web pages strengthening the brand’s committment to customer and community care.

03

The City

I was the online managing editor for D Magazine, where I wrote and edited daily coverage of Dallas arts and news while maximizing web content for searchability and engagement. I created and edited a daily email newsletter focused on giving readers the day’s biggest stories in bite-sized bits packed with personality and voice. I also wrote longer features about a dynamic and changing city, as in this story about Parks for Downtown Dallas, a nonprofit organization that is transforming Dallas’ urban center by replacing parking lots with parks.

04

The Man Who’s Mowing the World

At Southwest: The Magazine, Southwest Airlines’ in-flight magazine, we specialized in uplifting and surprising stories that supported the airlines’ compassionate, vibrant, and maverick brand. In this feature for the magazine, I profiled Rodney Smith Jr., the “lawnmower man” traveling to thousands of homes to cut grass and spread some goodwill. I am also especially proud of the July 2019 issue of the magazine. Every issue was deeply collaborative, involving writers, editors, designers, freelancers and members of our sales team as well as our advertisers and, of course, Southwest Airlines. In this particular issue, I assigned and edited the cover story on a bold new culinary scene in southern California, wrote the feature profile of the Iowa State Fair’s butter scupltor, and edited a special advertising section highlighting franchise owners across the country.

05

It’s Great To Be Orange

As a communications specialist at Public Storage, I partner with department leaders across the organization on internal and external communications that drive business goals and boost employee engagement. I write and edit newsletters, produce videos, design graphics, organize town halls and engagement events, ghostwrite messages from executive leaders, and craft strategy around social media outreach and change management.

06

Arts & Culture

As the online arts editor and online managing editor for D Magazine, I oversaw daily coverage of arts and entertainment in North Texas. I assigned and edited stories on the visual arts, theater, music, and culture while maintaining a calendar of “things to do in Dallas.” I also wrote columns and features, including this piece about Sid King and the Five Strings—an influential Dallas area band that played alongside Elvis Presley before (nearly) fading into obscurity—and this story on how the Dallas Museum of Art is changing to reflect the diverse community it serves.